Carnelian Bay, California (February 4, 2014) – Tahoe Restaurant Collection (Gar Woods, Riva Grill, Caliente and Bar of America) is expanding its marketing presence and scope in Lake Tahoe and Truckee with the addition of Kimberly Moore to the management team.  A native of Tahoe City, a veteran employee of Gar Woods spanning seven summers, and a graduate of North Tahoe High, Kimberly is no stranger to the area or the hospitality business. She will serve as Director of Marketing on the North Shore after earning her Bachelor of Science in Marketing at the University of Arizona and working in the field for two years with Sony DADC and Capital Fund 1 in Arizona. She looks forward to applying her experience, knowledge of the industry, and love of Lake Tahoe to her new position, and enhancing community awareness of the restaurant group’s activities.

“Kimberly is perfectly suited for this new position.  As our company continues to grow, we want to make sure we are communicating with and listening to our customers, and maintaining our presence in the community. Kimberly is a great fit and we are thrilled to have her back working with us”, said Amy Grigsby, Group Sales Manager at Gar Woods.

Kimberly will bring a fresh perspective to Tahoe Restaurant Collection’s marketing efforts, with a focus on social media campaigns, face-to-face networking in the community and in-house special event promotions. She is thrilled to be home, closer to family, the mountains and lake, and is anxious to dive into her new role.

“I love my new position. It is great to be home and I am eager to be active in this community again. I really don’t feel like I’m ever “at work” because I love being out in the community talking with people and promoting all the great events we have going on at our restaurants”.

To contact Kimberly Moore: marketing@trctahoe.com

For more about Tahoe Restaurant Collection, visit www.wetwoody.com

About Tahoe Restaurant Collection (TRC)

The company’s flagship restaurant, Gar Woods Grill & Pier, was founded in 1988, and is located on the north shore of Lake Tahoe in picturesque Carnelian Bay. Riva Grill is located in South Lake Tahoe at Ski Run Marina and opened its doors in 1998. Gar Woods and Riva Grill are both home of the famous “Wet Woody®” signature frozen rum drink. Caliente Southwest South, located in Kings Beach, opened in 2007 and features a seasonal rooftop deck and Palapa Bar, with an extensive tequila menu. Bar of America occupies a prime corner in historic downtown Truckee and was acquired by TRC in 2012. This iconic restaurant and bar will celebrate 40 years in business in 2014. The “Chupacabra” at Caliente and soon-to-be famous “Cock-tail” at Bar of America carry on the tradition of the Wet Woody with a tequila and whiskey twist, respectively.

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See the full story here:  http://www.tahoedailytribune.com/news/9797892-113/tahoe-carve-snow-event

The Cock-Tail is a stimulating liquor, composed of spirits of any kind, stirred with a rooster's tail feather and is supposed to be an excellent electioneering potion, inasmuch as it is said to be of great use to a democratic candidate:
because a person, having swallowed a glass of it, is ready to swallow anything. Well, we think you'll get smarter once you swallow ours!

The Cock-Tail made it's debut in March 2013 as Bar of America celebrated it's 1 year Anniversary with Tahoe Restaurant Collection!

New merchandise is in! Available in Red, Black and White.  Tank tops, long and short sleeves too! Click HERE to order now.

The Bar of America in historic downtown Truckee, is a cornerstone of good times. Tahoe TV's latest edition of Grub, Grog & Groove takes an up-close look at the "B of A" on a recent visit during Truckee Thursdays.